The City of Colton, California is served by a publicly-owned Electric Utility. The Utility was in need of a new branding style that would make them more familiar and friendlier to their residents, as there is often confusion in that marketplace about what company provides power.
To clearly set aside the Utility from their competitors and to build brand familiarity, I devised an illustration style characterized by rounded corners, rich gradients, and clean iconography, and have personally illustrated over 150 individual assets for this client.
This project was executed as a part of my work at Green Acres Creative.